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Â鶹ԭ´´ Denver’s Brand Platform distills and aligns our beliefs, key messages and market position of our brand. It serves to guide all brand strategy, creative and marketing decisions, constituting the building blocks of a comprehensive identity.
The brand platform is a living, breathing entity that is continually evolving as the University grows, yet it retains the core elements of the Â鶹ԭ´´ Denver brand as detailed above.

Conveys Â鶹ԭ´´ Denver’s purpose and reason to create a positive impact on a local, regional, national, and international scale.

The central value that all Â鶹ԭ´´ Denver audiences can expect each and every time they interact with the Â鶹ԭ´´ Denver Brand.

Â鶹ԭ´´ Denver’s unique statement that clearly defines what differentiates it from other higher education institutions.

Â鶹ԭ´´ Denver’s Brand Campaign is the written, audio and visual expression of the Â鶹ԭ´´ Denver brand and all that it embodies. The Brand Campaign brings the Â鶹ԭ´´ Denver Brand Platform to life.

The Changemakers campaign theme is an external phrase used by all Â鶹ԭ´´ Denver constituents to reflect the University’s unique spirit, purpose and value.

The following messages support Â鶹ԭ´´ Denver’s purpose, promise, position, personality and strategic plan. These messages should showcase what makes Â鶹ԭ´´ Denver unique and relevant to our audiences.Ìý

These qualities, shared with internal and external audiences through copy and media, describe attributes of the Â鶹ԭ´´ Denver persona and the diverse lived experiences of the Â鶹ԭ´´ Denver community.Ìý